Well, here I was in. PULL & BEAR.
These some memories that I have gotten at PULL & BEAR. Fun and Awesome.

we loved to share everything we want

we loved to clean and tidy up all messy things

we loved to have fun while working, but still performing

I loved to warn everybody who do some stupid things

we are pretty enough, xoxo

we loved to do some cuteness pose

we think so seriously

we love each other

and I am so confident in this job position


Mix and Match Pull & Bear Apparels

While cashier machine was stuck till 01.00 A.M. These all just for fun during store closing time.


Sketches | black and white

Sometimes, I have tried to draw some sketches in some minute. And these are the result.
need a fire to do this, and i am on fire.


My First Sketch for fashion figure

Sketching a fashion figure. Learn from online tutorial.

About My Job & Lovely Store, Pu*l&Bear

Someday, I applied the job to the one of biggest retail company in Indonesia, called MAP. MAP distributed many brands from abroad to Indonesia (such as importer). And the end of summer 2013, I have been accepted to be an Store Supervisor in one of their fashion brand, called Pu*l and Bear.

Why I chose fashion retail for my first job? first, I want to know what is fashion retail and how to do, how manage it. Second, I want to learn merchandising and visual merchandising. Third, I want to learn about trend, collection, consumer behavior, market, and do store operational well. And now, I have a challenge.

I trained 1 month and 10 days in Jakarta Store, and came back to Surabaya to open the new store, with new concept of interior. My store (I think that store is like my own, so I can treat it well), built with 2013s new concept, called California Store, was so different with Jakarta Store's concept. My store's interior was so rustic, many details, fixtures, and many things that make me 'surprised' like a small office, break room, and stockroom. If you know how to work at operational department, that seems a little hard to do, but I have been appointed to supervise, and I will do the best like a professional.

This is the entrance. So powerful, energetic, Californian, unique, fresh, cool, teen, and other wonder words ;p
The new concept brought the high techno for Pu*l and Bear Store

Men's Cat walk

Women's Cat Walk

Yeahh, that's all. Here I started my fashion career as professional. Next, I do the same for my own store. I promise, and wish me luck :)


D.I.Y.Fashion | A Fashion Blogger Profile Review by Dskon.com

One day, I have been interviewed by dskon.com about TEOREMA INDONESIA. They asked me some questions, and this is the article:

You can read my profile at dskon,com, here
I hope, I could inspire people through my blog :)

about my passion

I love D.I.Y. project, make fashion apparels by myself

my opinion about Indonesia fashion and appreciation

Thanks to Dskon.com :)


My Graduation Day | with Lurik Dress

I prepared two dresses for my graduation day, April 13th 2013.
The blue one was made from lace, lurik, cotton with ikat motif
that all I have bought from Jogjakarta
The black one was made from sarong (red)
I asked my friends to vote which one is more suitable
for my graduation dress,
and the answer was the blue one

And for my special day ever, I also made hat and handbag
to make my look perfectly.
I did make up and hair do by myself and taraaaaa,
this is my look :)

My boyfriend and I :*

I was awarded as the best graduates
Thanks Mom, Thanks all, you'r so special :*



Research for trend 2013, I found something interesting for you. May be we often wear the outfit on trend, but we did not know what they called. So, check this out:

VEILED LOOKS. Have you heard about Veiled Looks? Roberto Cavalli, Reed Krakoff, and Haider Ackermann, among others, adopted new transparency measures, using featherweight, sheer materials like silk chiffon, organza, and mousseline.

THE ART OF CONTRAST. Seen at Marc jacobs, Narciso Rodriguez, jil sander, and celine, back-to-basics black and white looked right after seasons of brights, prints, and over-the-top embellishment.

These are some from indonesian portal that is on trend:

Kaitylin Maxi Dress, you can find it here 
Picasso Pant, you can find 'the art of contrast' trend here
Cinderella shoes, i love this very much

You can follow trend or make take over, it's up to you ;)
The most important is be creative and do it confidently.


Studded ClutchBag and Asymmetric Dress by INEEDTAILORED

I combined the Asymmetric one and studded clutch bag became an urban style :)
you can order these at I NEED TAILORED